Description of the
Loyalty Program based on the «Card Cluster» Technological Platform:
- Accounting is carried out in "accounting units" - bonuses or points;
- The rules for accrual of accounting units are determined by the trade organization or the operator of the loyalty program;
- The following are used as readers when writing off "accounting units":
- NFC smartphones with dedicated APP;
- PIN-pads used in the standard infrastructure for servicing bank cards;
- PC/SC readers;
- It is possible to organize a loyalty club by highlighting individual applications on the map within a single data area.
The project can be implemented using smart cards (physical and mobile), bank cards Visa, MasterCard. MIR.