Description of the Loyalty Program based on the «Card Cluster» Technological Platform:

  1. Accounting is carried out in "accounting units" - bonuses or points;
  2. The rules for accrual of accounting units are determined by the trade organization or the operator of the loyalty program;
  3. The following are used as readers when writing off "accounting units":
    • NFC smartphones with dedicated APP;
    • PIN-pads used in the standard infrastructure for servicing bank cards;
    • PC/SC readers;
  4. It is possible to organize a loyalty club by highlighting individual applications on the map within a single data area.

The project can be implemented using smart cards (physical and mobile), bank cards Visa, MasterCard. MIR.

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